It’s that time of the year again….where everyone gets crazy busy trying to cram a month’s work into 2 or 3 weeks just so we can have a relaxing Christmas and new year. There are endless meetings and deadlines and by the time December 24th comes around we feel like we have worked for 2 months non stop. I really feel for those in retail…they have to probably work till 10pm on Christmas Eve and the service industry doesn’t stop. All in all it’s crazy busy and we have to just plough through to and make it to 2020.
One thing that doesn’t have to be crazy busy is your social media. We know how important having a website and social media is nowadays and we also know how much time social media takes – trying to find ideas for daily posts, paid ads, engaging with your followers…all this on multiple platforms. It can get overwhelming and we can let our social media fall through the cracks or drop the ball and just opt out of our social all together.
I am here to tell you that it doesn’t have to be that way. The keys to social media are CONSISTENCY and PLANNING & ORGANISATION.
Creating a social media calendar is really beneficial in keeping you organised and on top of your game. Below are 4 benefits of keeping a social media calendar and 5 tips on how to use the one you can download the template we are sending you.
4 BENEFITS OF A SOCIAL MEDIA CONTENT CALENDAR
- Your Stress is Reduced
Life is stressful and juggling many things in our businesses just adds to it. By keeping a calendar you are able to plan your posts days, weeks or even a month in advance. You don’t have to worry about what you need to post in the day you need to post it. This gives you peace of mind and makes you more productive, as you can now focus on other things.
- Posts for different networks can be planned in advance
We all know that different social networks cater to different audiences so by planning out your calendar you will be able to craft your posts carefully and tailor make them for each platform. This way you will be able to get more engagement on the different networks.
- You can prepare for holidays and special days
Planning in advance enables you to prepare for holidays and special days so that your reach and engagement are better.
- It will improve your efficiency
Having a calendar will make you more efficient and productive as now your marketing on social media is well thought out.
- Customise it to fit your business
Every business is different so use the calendar the way you see fit for your business.
- Start Slow
Don’t do too much. Start gradually. Increase your activities once you have got the hang of each platform.
- Don’t be pressured
Don’t feel pressured to do everything or anything suggested on the calendar template. Consider them as possibilities for you to think about.
- Assign Responsibilities
Figure out who will be responsible for carrying out your social media calendar. A calendar is only as good as your execution.
- Use Automation
There are may apps and sites out there that you can use to automate your social media. We recommend that you find one and use it to execute the tasks on your calendar. Some examples are Hootsuite, Later, Loomly, Buffer etc.
I hope the above helps in getting your social media more organised so that you can see the benefits of it.
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